My girlfriend’s mom Katie is starting a new business and she’s following the lean start up methodology. Mommis coaches this method. I’ve been to a million classes about this and I usually sleep through them because they’re so boring. Blah, blah blah, minimum viable product, blah blah blah pivot.
But this morning the minimum viable product turned out to be a cupcake for dogs and we were the customer!
After we walked we had a focus group. And boy, would we ever pay for that product.